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Brand System

High-level overview of ߣߣÊÓƵ University’s key brand elements.

Identity System

The ߣߣÊÓƵ University logo is a powerful and recognizable symbol of the university.

It unites all ߣߣÊÓƵ constituents — students, faculty and staff, alumni, partners, and the broader community. 

The identity system is made up of logos, the beveled-M, wordmarks, lock-ups, and the presidential seal.

LEARN HOW TO USE THE IDENTITY SYSTEM
the ߣߣÊÓƵ University logo is made up of the Beveled-M and the ߣߣÊÓƵ University wordmark

Logo Usage Guidelines

Learn how to properly use the logo in terms of color variations, safe space, sizing, and examples of misuse.

Review the guidelines
example showing how the miami logo should go in the opposite corner of the partner name/logo on the piece

ߣߣÊÓƵ forges strategic partnerships with other organizations. These relationships benefit the university, our community, and the world by creating innovation and efficiency.

When working on co-branded communications:

  • Partnerships must be approved by General Counsel in order to receive a lockup, and all official partnerships must use the language provided in the agreement.
  • The co-branded logo should be separated from the ߣߣÊÓƵ logo with a stroke.
  • Maintain the safe space as outlined on page 16 of the brand standards for both logos (half the height of the logo at minimum).
  • In partnership lockups, ߣߣÊÓƵ’s logo should appear first unless otherwise stated.
  • Both logos should be visually balanced to have equal weight on the page or screen.
  • Do not incorporate a partner’s mark into the ߣߣÊÓƵ logo.
  • Relationships that are not official partnerships must keep the ߣߣÊÓƵ lockup separated from the collaborator logo.
  • Collaborators that utilize ߣߣÊÓƵ content can use "fueled by ߣߣÊÓƵ University," "brought to you by ߣߣÊÓƵ University," or "in collaboration with ߣߣÊÓƵ University."
  • Do not use a partner’s or collaborator’s mark on ߣߣÊÓƵ business cards or stationery.
  • All partnership lockups must be created by UCM.
example showing how the beveled-m or miami logo should go in the opposite corner of the student groups name/logo on the piece

Student organizations and club sports teams that wish to use the university’s brand must be officially registered through the Office of Student Activities, the Office of Fraternity and Sorority Life, or the Club Sports Office and receive approval from University Communications and Marketing to use the brand. The following requirements apply:

  • Student groups must receive approval from University Communications and Marketing for any use of the university's logos.
  • The university's logos may not be a part of the student group's logo.
  • The university’s wordmarks (e.g. ߣߣÊÓƵ University, ߣߣÊÓƵ, ߣߣÊÓƵ RedHawks, RedHawks, Love and Honor, etc.) may be incorporated into the student group’s logo with approval from University Communications and Marketing.
  • Club sports teams are required to use the club sports logo or the official team name (e.g. Club Softball) on all materials in order to differentiate the teams from the university’s Division I teams.